State of Design
A collection of personal insights were recorded and analysed as a result of multiple research strategies undertaken and extrapolated over a period of two weeks. My strengths and weaknesses, opportunities and challenges, values, direction, envisioned future, ways of working, and personal presentation were unearthed and represented visually.
The purpose of the poster is to help understand my professional orientation and continuing evolution as a design practitioner.
Double-sided A2 poster
Users of Sydney Trains, Sydney Buses, and Sydney Ferries expect a cohesive identity across all services. This identity and its sub-brands need to be clearly connected, and connected to the city itself.
Meet Syd; a brand proud of the city it lives in, and proud of its ability to deliver transport options across Sydney’s diverse geography.
Transport for NSW/Sydney Trains (hypothetical)
Style Guidelines (5.9 MB)
I've spent the last 3 years of my life studying Visual Communication Design at University of Technology, Sydney.
Last year I worked 6 months for production company 6.2 in the PLAY Communications building. This year I started helping out at the agIdeas design conference in Melbourne.
RK & SA Mumford visual identity
Located in the southern Yorke Peninsula of South Australia, RK & SA Mumford operate farmland that produces a variety of grain commodities. The business required a visual identity to express the brand to potential customers and solidify their position in the market.
An exploration of letterforms based on geometric grids and patterns of North-American culture, and later that of legendary Dutch designer Wim Crouwel. The typeface consists of all 26 letters as well as a set of punctuation.
Experimental display typeface
Type in Motion: Myriad
Myriad is a 'default' typeface for a lot of Adobe-using designers. Although overused, its features and execution are surprisingly unique. Type in Motion: Myriad explores and celebrates the features of Myriad through an animated narrative.
Repetition & Motion
An exploration of traditional repetition and motion techniques.
I can't say I know yet what it is that I exactly want to do. Maybe you can help change that.
You can follow my work here, over at Behance, and sometimes at Dribbble. I take a few photos, listen to a lot of music, and keep a few collections of who and what I find interesting.
Thanks for checking out my work.